AI experiments, corporate observations, essays, and marketing thoughts.
Marketers spend a lot of time making follow-up sound complicated. We call it nurture. Retargeting. Multi-touch engagement. Conversion journey. Re-engagement…
There is a new kind of confidence entering meeting rooms. It does not come from research, customer conversations, failed experiments,…
There is a special kind of timing some people have in meetings. They stay quiet when the idea is still…
I did not start writing because I woke up one morning with a deep desire to become a personal brand.…
Everyone says they want original thinking. Until someone actually brings it into the room. Then suddenly the room becomes deeply…
The problem was never the tool. The problem was always the thinking people were trying to avoid. There is a…
